So, what does the new Page Experience signal mean?
Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value. It includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. It also includes existing Search signals: mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines.
Understand how page experience will affect ranking
Once the changes mentioned in our roadmap are rolled out, page experience will join the hundreds of signals that Google considers when generating Search results.
While page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn’t override having great page content. However, in cases where there are many pages that may be similar in relevance, page experience can be much more important for visibility in Search.
When will this go into effect? The first page experience update will start gradually rolling out in mid-June 2021, and will be complete by the end of August 2021. We encourage you to get started on evaluating your sites using the tools and documentation detailed on this page.
What can you do to be ready for the Page Experience signal?
Since this update comes from Google and affects your Google search rank (SERPs), it should be no surprise that the best tools for measuring your site’s Page Experience also sit within Google.
You can measure and track your site’s Core Web Vitals with tools you are likely already using. Google’s Search Console has a new Core Web Vitals report that will offer a snapshot of how your site is currently performing and identify pages that can be improved. After you’ve identified which pages are falling short, you can use PageSpeed Insights to zero in on what specifically needs to be fixed. While these tools won’t give you an outright Page Experience score, they will create actionable insights into how your page stacks up.
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