At On Digital Marketing, we value your privacy and aim to provide transparency about the information we collect, how we use it, and your rights regarding your personal information. This Privacy Policy applies to your interactions with On Digital Marketing, including our website, mobile services, and applications, as well as any events or conferences we host or participate in.

Please take the time to read this policy carefully!

What Information We Collect and Why We Collect It

Personally Identifiable Information (“PII”)

Depending on how you engage with our website, we may collect personally identifiable information (“PII”). This includes information such as your name, contact information, email address, IP-based location, and shipping details. We may also collect non-personally identifiable information (“Non-PII”), which is information that cannot be directly linked to you.

We collect PII when you provide it to us through your use of On Digital Marketing.com, such as when creating an account, making a purchase, subscribing to our newsletter, signing up for webinars or events, or contacting our team over the phone. Additionally, we may combine the PII and Non-PII we collect from you with information obtained from third parties, such as Google or Facebook, in a manner that aligns with ethical practices. However, we will not be held responsible if inadvertently obtained data from third-party sources was collected unethically. If we discover unethical collection of third-party PII, we will cease using that data and take preventive measures. Please contact us at hi@ondigitalmarketing.com if you believe your PII was obtained unethically from a third party.

We will not collect your PII without your express or implied consent. To learn more about the differences between express and implied consent, refer to the website provided by Canada’s Anti-Spam Legislation (CASL) enforcement agency: www.crtc.gc.ca/eng/internet/infograph.htm.

If you wish to stop us from collecting your PII, please contact us at hi@ondigitalmarketing.com or click here: [LINK]. We will also honor Do Not Track (DNT) requests submitted through web browsers in compliance with the California Online Privacy and Protection Act (CalOPPA). Learn more about submitting DNT requests within your web browser here: https://termsfeed.com/do-not-track.

Non-Personally Identifiable Information (“Non-PII”)

As mentioned earlier, Non-PII is information that does not directly identify you. We automatically collect certain Non-PII when you use our services. This includes information about the devices you use to access our services (such as IP address or device identifiers) and how you interact with On Digital Marketing (such as website visit times). Our advertisers and ad servicers may also collect Non-PII outside of On Digital Marketing to measure the effectiveness of our digital advertising campaigns. We use this information to enhance user experience, improve our services, and deliver relevant messages to our customers.

Why Do We Collect Your PII and Non-PII?

We collect PII to provide, analyze, and enhance our services, respond to customer requests, and conduct marketing activities across various channels. If you opt in to our email list, we will send you periodic emails covering topics like events, new content, product updates, blog posts, company news, and employment opportunities.

We share email activity data with our marketing email provider, MailChimp, to improve the targeting of our marketing emails. While MailChimp has access to email addresses and email activity, they do not share specific email actions or other PII with third parties. If you wish to opt out of this sharing, simply unsubscribe from our marketing emails, and you

will be promptly removed from all email lists. An Unsubscribe link is provided at the bottom of each email, or you can contact us at hi@ondigitalmarketing.com.

Note: On Digital Marketing adheres to the principles of the U.S.-EU Privacy Shield framework, providing protection for your PII. Learn more about this framework and its benefits for your privacy here: www.privacyshield.gov/welcome.

Analytics, Advertising, and Digital Tools

Our website utilizes third-party analytics tools like Google Analytics. For more information about data collection and processing with Google Analytics, please visit: www.google.com/policies/privacy/partners.

In addition to Google Analytics, we use various data collection and advertising platforms to inform our decisions regarding website design, content, offerings, and advertising. These platforms include Google advertising and analytics tools (such as Google Analytics, Google AdWords, DoubleClick, Google Tag Manager) and social media platforms like Facebook. You can find more information about Facebook’s privacy policies and remarketing here: www.facebook.com/about/basics/advertising. We also work with social media management platforms like Buffer. Learn more about Buffer and its policies here: https://buffer.com/privacy.